Rare, 1960s, Original Official Poster, AAT, Florence, Italy, Ivo Bazzechi, Paolo Uccello

Description

Original Rare 

Official Poster

from the 1960s

 

Paolo Uccello 

Bataglia di S. Marino (partially)

Galleria degli Uffizi

FIRENZE (ITALIA)

Photo by Ivo Bazzechi

Published by the Azienda Autonoma di Turismo (AAT) probably in the 1960s

Printed by A. R. Senatori

Dimension approx. 98.5 cm x 61 cm  

 

Please note: The Decree of the President of the Republic (D.P.R.) No. 342, issued on June 24, 1954, introduced new regulations concerning advertising taxes in Italy. These provisions came into effect on August 1, 1954. However, the decree’s effectiveness ceased on January 1, 1973, as stipulated by Article 90 of the D.P.R. No. 633 of October 26, 1972. Therefore the poster could have only been published between 1954 and 1972.

 

The Azienda Autonoma di Turismo, active in the mid-20th century, often utilized iconic artworks to promote Florence. Paolo Uccello’s “Battle of San Romano” is a renowned 15th-century painting depicting a 1432 battle between Florentine and Sienese forces. The painting is celebrated for its early use of linear perspective and is housed in the Uffizi Gallery in Florence.

 

Ivo Bazzechi (1920 – 1975) was an Italian photographer. In the early 1950s he opened his own business, the Bazzechi Photographic Studio, in Florence, in Via Guicciardini, where it had its permanent headquarters. The most famous section of his archive collection is the one that collects the dramatic shots taken by Bazzechi during the flood in Florence in 1966 and in the days immediately following . The main subject though of his photographs was Florence, with its museums, palaces, and art. In fact, he performed editorial photography of art and architecture, worked for a number of Florentine museums, collaborated with art critics, the superintendencies of Arezzo and Florence, the Tourist Board, and the Kunsthistorisches Institut in Florenz. Bazzechi is particularly credited with the impressive photographic campaign carried out for the exhibition “Firenze restaura,” held in 1972 at the Fortezza da Basso, which brought together the main works of art restored in the aftermath of the 1966 Florence flood and the documentation of their restoration, bringing to the attention of the general public a specialized discipline, until then considered for a few insiders.