Rare, 1970s, Original Vintage Official Poster, Turin, Italy, EPT, ENIT, Mole Antonelliana

Original Rare Vintage

Official Photo Poster

from the early 1970s

ITALIE

TURIN

Published by EPT and ENIT probably in the early 1970s

Printed in Italy by Arti Grafiche Marchesi Roma

Dimension approx. 99 cm x 62 cm  

The EPT Torino sign and the ENIT sign on the poster are references to two key tourism organizations in Italy. EPT Torino (Ente Provinciale per il Turismo di Torino) was a local tourism board responsible for promoting tourism in specific provinces, including Turin (Torino). These offices operated from the mid-20th century (around the 1930s-1990s) and were responsible for producing travel posters, brochures, and organizing tourism-related activities. EPT Torino focused on promoting Turin and the Piedmont region, including cultural sites, the Alps, and historical landmarks. ENIT (Ente Nazionale Italiano per il Turismo) is the Italian National Tourist Board, established in 1919 to promote Italy as a travel destination abroad. It worked at a national level, coordinating with local tourism offices like EPT Torino to produce promotional material, including travel posters, often featuring famous Italian cities, landscapes, and historical sites. ENIT still exists today as Agenzia Nazionale del Turismo. Posters were issued by both offices from the 1950s to the 1980s, promoting Turin and its surroundings as a tourist destination. The design and printing were often handled by Italian printing companies, sometimes marked with “AGAF” or “A.R. Senatori”.

Arti Grafiche Marchesi, established in Rome in 1953, has been active in the printing industry since its inception. The company has produced various materials, including posters, over the decades. Notably, in the 1970s, Arti Grafiche Marchesi printed promotional posters for Alitalia, Italy’s former national airline as well as for ENIT. Examples include posters advertising destinations like Rome, Florence, Turin, Pisa, and Venice. 

The Mole Antonelliana is a historic and iconic building in Turin, Italy, known for its distinctive dome and towering spire. Originally conceived as a synagogue in 1863, it was later acquired by the city and completed in 1889 as a secular monument. Designed by the architect Alessandro Antonelli, the structure reaches a height of 167.5 meters (550 feet), making it one of the tallest brick buildings in the world at the time of completion. Today, the Mole Antonelliana houses the National Cinema Museum (Museo Nazionale del Cinema), one of the most important film museums in the world. Visitors can explore exhibits on film history and even take an elevator to the panoramic viewing platform at the top, which offers breathtaking views of Turin and the surrounding Alps. The building is a symbol of Turin and appears on the Italian two-cent euro coin.